How to market your crushing business
A New-to-Crushing Guide
How to market your crushing business
A New-to-Crushing Guide
If you’ve recently started a custom crushing business, you already know that getting clients isn’t as simple as finding the right equipment. In an industry where word-of-mouth still dominates, many small contractors in North America struggle to land jobs consistently. Worse, relying solely on referrals means you’re leaving money on the table by making it an easy game for your competition. So, how do you make sure your crushing business stays busy and profitable? The answer is marketing!
1. Start with Word of Mouth
Crushing is a local business. Contractors, construction companies, and municipalities need reliable crushing services, but they often hire based on recommendations. Start by reaching out to people you know—friends, family, and anyone in construction or demolition. Let them know what you do and ask them to spread the word.
Visit job sites and introduce yourself to foremen and project managers.
Talk to local gravel pits, concrete plants, and land developers who might need crushing services.
Offer your services to small contractors who don’t have their own crushers.
2. Your Website Is Your Digital Job Site
In today’s construction and contracting world, if you’re not online, you’re invisible. Even in an industry built on word of mouth and referrals, the first thing most potential clients do is search your business or your services online. That’s why having a professional, well-structured website isn’t just helpful. It’s essential.
Think of your website like your digital job site. It’s where first impressions are made, where credibility is built, and where people decide whether they want to do business with you. It should clearly show:
- Who you are
- What you do
- Why you're the right guy for the job
- How they can get in touch with you
In an industry where reliability and precision matter, your website should reflect the same. Clean, direct, and no fluff—just like the work you do.
3. Use Simple, Free Online Listings
You don’t need a fancy website right away. Instead, focus on free platforms where businesses look for services:
Google Business Profile – This helps people in your area find you when they search for crushing services.
Facebook Marketplace & Groups – Many local businesses and contractors look for services here.
Craigslist & Kijiji – These sites are still popular for local business services.
Make sure to list your business with clear details: what do you crush? your service area? your contact information and how to get in touch with you?
4. Show Off Your Machines on Social Media
Let’s face it—people love seeing big machines doing tough jobs. Platforms like Instagram, LinkedIn, and Facebook are perfect for posting:
- Job site videos
- Before/after shots
- Machine walkarounds
- Crew stories
Use hashtags and tag manufacturer of your equipment to boost visibility.
Take a look at these contractors and learn from them:
108 Excavating
DAG On-Site Crushing
Colby - DirtLife03
5. Turn Your Truck Into a Rolling Billboard
Your work truck or trailer doesn’t just haul gear—it can haul attention. Vehicle graphics are one of the most effective and affordable ways to advertise your business everywhere you go.
A well-designed vehicle wrap or decal turns every trip into a marketing opportunity. Whether you're parked at a construction site or fueling up at the local gas station, your business is getting seen. Potential clients—including contractors, developers, and even municipal project managers—notice branded vehicles that clearly communicate what you do.
Here’s how to make it count:
- Use bold, legible lettering that’s easy to read from a distance
- Include your logo, services, and phone number or website
- Highlight keywords like “Crushing,” “Screening,” “Mobile Services”
- Stick to high-contrast colors that stand out on the road or job site
Pro tip: Add a QR code that links to your website or flyer, so people can scan and save your info instantly.
6. Utilize Traditional Advertising
A simple, well-designed flyer can go a long way.
- Hand them out at local contractor supply stores.
- Mail them to general contractors and municipalities in your service area. (Can be done with 48h print)
- Keep some in your truck for networking opportunities.
Start Promoting Today!
Need a fast and professional way to get your business in front of potential clients? We’ve created a free flyer template designed specifically for crushing and screening companies in the U.S.
You can see how you can set up your own flyer and get it printed online.
Perfect for:
- Handouts at job sites
- Trade shows and equipment expos
- Local contractor offices or bulletin boards
Don’t Wait Until It’s Too Late
Many crushing businesses wait until work slows down before they startmarketing—that’s a costly mistake. The companies that consistently promote themselves are the ones that survive tough market conditions and outlast the competition.
Act today. Use the strategies above to start building your customer base. And don’t forget to download our free flyer template to make a strong first impression with potential clients!
